My plan is to focus this blog on strategic investor communications topics for insurance companies.
But sometimes there is value in the details. So I’m making a case for PODCASTS. (I was surprised how few of the year-end calls were available as podcasts when I was organizing “entertainment” for my trip to New York last week.)
This is such a simple way to make your company a bit easier to follow. And it is truly simple. With just a call to your Web site vendor, you will have podcasts of your investor presentations and calls on your site (expect a small fee).
Bottom-line, investors can’t be in two places, or listen to two events, at once. For a variety of reasons, your company’s event may not be that day’s top priority. A podcast can encourage interest by making it easy for your followers to take the replay on the road or to the gym!
Sometimes it doesn’t take much to stand out from the crowd.