I learned of a “pet peeve” from an insurance analyst this week. He had a legitimate objection to being asked to register every quarter for the conference calls of companies he knows well. Keep in mind, professional investors may listen to 50 or more calls during a single earnings season.
A simple solution can make life easier for your company’s closest followers. Even better, the solution also can help make sure that your company’s call is not overlooked and that investors likely to ask questions are participating in the call rather than the webcast.
As background, announcements of upcoming conference calls often encourage those interested in the company to access the webcast. Webcast participation usually is encouraged because there is no “per user” expense for the company. Those interested in dialing in are asked to register to receive the number.
I recommend working to put your company’s call directly on the calendar of your top followers by sending them a “meeting invitation” after the broadly disseminated announcement of the call. The invitation would include the dial-in number and any necessary pass code.
Top followers normally would include all analysts covering your company, your top holders and selected targets on both the buy- and sell-side. (I do not recommend using these invitations to introduce your company to new investors.) Others who ask for the dial-in number would be registered in your company’s normal fashion.
Your followers will appreciate the convenience.
Filed under: Quick tips | Tagged: tactics, webcasts |
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