I’m still reviewing presentation handouts from AIFA, looking for ideas on how companies can best tell their stories.
The process is reminding me that all too often the best information is hidden behind a comment that begins, now “what this slide is supposed to show” is …
If you find yourself with that line in the remarks for your investor presentation, you probably have a slide in the deck that has great information on a complex topic. But it is a slide that is not gaining you the value it deserves.
To resolve this problem, consider supplementing the work of your communications team on the presentation with input from your marketing or sales group. Those individuals are communicators who know your company (from a slightly different perspective). Asking them to look at your investor presentation with you once or twice a year can give new insight to help you effectively shape these complex points.